From a Family Business to an Industry Leader

In 1984, Tim Ellinger, owner and founder of North American Directory Services, was traveling the countryside as he had been for 20 years, opening and building up lumberyards, when a friend at the Silverthorne Inn (now a La Quinta Inn & Suites) in Silverthorne, CO asked him to create an in-room guest directory so guests could learn about the amenities the hotel had to offer, as well as local advertisements of area businesses they could visit while in the area.

The hotel wanted an all-in-one-guide that could make their guests’ experience as great as possible. Thus, the In-Room Guest Directory was born.

Now, over 30 years later, Tim Ellinger’s dream and vision is carried on by his wife, Becky Ellinger, and son, Tate Ellinger.  Now known as North American Directory Services, LLC,  the company has become a leader in the hospitality industry, specializing in in-room guest directories, TV tents, and key cards, as well as being a full-service design and print firm.

North American Directory Services, LLC is determined to remain the leader in the industry.  Skilled professionals, displaying top-notch customer service, along with knowledgeable account executives, professional publishers, and a fervent dedication to our client’s needs have secured our position in the industry.

We continue to serve our clients with the utmost integrity and quality. And if you are not currently a client, give us a chance…you will be glad you did! We look forward to making this journey together, with you, in the hospitality industry.

Make sure and check out all of our products and services within our website. Feel free to call us at 1.800.638.8445 or email us at with any questions or to get the information you need for your next project today!