With the hotel and lodging industry generating approximately $163 billion in 2013, it remains one of America’s largest revenue generating service industries and it only continues to grow. Hotel and lodging reservations experienced an increase of more than 5% over 2012. This increase helps create jobs and stimulates local economies in a variety of ways. Though the differences between business and leisure travelers are often glaring in how they book, how much they spend and how long they stay at a hotel, one common theme is that they tend to spend money on other services while they stay. It is estimated that American travelers spend an average of $2.4 billion a day on local food, services and entertainment.

It’s not hard to see the correlation between hotel guests and local service expenditure. Those who actively market to the transient population in their areas by advertising in hotel directories experience increased business. Restaurants, entertainment venues and services, all benefit from advertising directly to those guests actively seeking out their product or service. Hotel guests have to eat. They prefer to be entertained and they sometimes need assistance. Having your business information readily available for them when they are looking for it in their hotel room is a surefire way to generate business through that hotel.

As the leading in-room guest directory publisher, North American Directory Services can help get your business message in front of a population that otherwise would not have access to that information. Hotel/motel directories have been used by hotel guests as a primary source of local information for more than 20 years and continues to be relied upon by travelers across the nation. If your business is seeking to tap into this captive audience, contact us at 970-663-5445 for information on how to advertise in the most trusted and used guest directories available.